How important is catalog copy?
I'm frustrated. I just got the catalog featuring my new picture book Oliver's Must-Do List. I find the page, nice large photograph of the cover. Nice picture of me. Nice picture of the illustrator. But the copy...oh no. I'm worried about it. Way back when I was going over the copy edits I expressed concern about the flap copy. They suggested I write it how I wanted it to be so I did and, thankfully, that's what they used. But the catalog has the original flap copy that is dry and gives away half of the book. (sigh) If the buyers depend on catalog copy to buy the book I am really worried.
I don't want to be grumpy about this but I can't help it.
Write on, right now.